Market entry & distribution
The right market and the right partner, first time. Market prioritisation, go-to-market plans, finding and signing distribution partners.
Barcelona, ES·Business development & commercial strategy·Wellness · Beauty · Consumer
Open new markets.
Grow revenue.
I help wellness, beauty and consumer brands enter the UK, EU, Middle East and Asia — the right markets, the right partners, and terms that protect your margin.
10+
Years, international B2B
7+
Markets opened
+50%
YoY revenue, MIMS
4
Working languages
Start here — Book a call
Let's talk about your next market.
Free, 30 minutes, no obligation. Pick a time that suits you.
Book your free intro callWhy work with me
I know every seat at the table.
Brand founder
As co-founder of SORA Function I've built a brand's proposition, pricing and customer journey from scratch.
Head of Sales
At MIMS and HAAN I've owned revenue targets, reported to CEOs and boards, and managed key clients across four regions.
Across the table
I've negotiated pricing, margins and trade terms with retailers, distributors and luxury hotel groups, from Boots UK to Mandarin Oriental.
About
A decade of opening doors — on both sides of the table.
I help wellness, beauty and consumer brands grow beyond their home market. I've opened markets across Europe, the Middle East and Asia, signed exclusive distributors, and negotiated with retailers and luxury hotel groups — from Boots UK to Mandarin Oriental.
As Head of Sales I've reported to CEOs and boards; as co-founder of SORA Function I've built a brand from scratch. Based in Barcelona, working in English, Spanish, Lithuanian and Portuguese.
10+
years international
7+
markets opened
4
languages
(01) About
Over ten years I've opened markets across Europe, the Middle East and Asia, signed exclusive distributors, and negotiated with retailers and luxury hotel groups — from Boots UK to Mandarin Oriental.
I've sat on both sides of the table: as Head of Sales reporting to CEOs and boards, and as co-founder of my own wellness brand, SORA Function. Based in Barcelona; working in English, Spanish, Lithuanian and Portuguese.
(02) Services
Retail & hospitality partnerships
Placement that sells through, not just a listing. Retailers, pharmacy chains and luxury hotel groups — including amenity and spa programmes.
Pricing & margins
Growth that stays profitable. Pricing architecture, trade terms, P&L reviews, partner renegotiation and POSM.
Fractional Head of Sales
Senior sales leadership, part-time. Without the cost of a full-time hire: pipeline, key accounts and team set-up.
STEP 1
Intro call
30 min, free. Where you are, where you want to go.
STEP 2
Diagnosis
2–3 weeks. Market, channel and P&L review → prioritised plan.
STEP 3
Execution
Outreach, negotiations, partner launches. Project or retainer.
(03) Selected results
MIMS — Wellness
+50%
YoY global revenue. Opened UK, Ireland, France, Baltics and Middle East; secured Boots UK.
HAAN — Personal care
+30%
Sales growth, above target 24 months running. 5 exclusive distributors; −30% production cost, +10% margin.
Miriam Quevedo — Luxury
95%
HairSpa occupancy at Mandarin Oriental Barcelona within 10 months; ~30% market share.
Want results like these for your brand?Book a free intro call →
Where I've listed & partnered brands
(04) Experience
- 2025–nowHead of Sales & RevenueMIMS
- 2025–nowCo-founderSORA Function
- 2023–2025Head of Wholesale DistributionHAAN
- 2019–2023Senior Business Development ManagerPromoted from Business Development Manager, 2021Miriam Quevedo
- 2018–2019Business Development SpecialistWePower, Melbourne
- 2013–2018Country Manager · Institutional Relations · ProjectsOxford Business Group, The Worldfolio, UNWTO
(05) Education
London School of Economics
BA International Relations & Politics · 2010–2014
Universidad Alfonso X el Sabio
MA Cooperation, Conflict & Negotiation · 2014–2015
Languages
English, Spanish, Lithuanian, Portuguese